Wednesday, May 7, 2025, 5:00 PM - 8:00 PM
Marketing Vanguard Inspiration Excursion, presented by Virtue 

Join us for an unforgettable evening exploring Chicago through food, drink, and storytelling. We begin 35 floors up at the Molson Coors Pub, where panoramic views of the city and lake frame a conversation about elevation—of perspective, of product, and of consumer connection. Next, we step into The Aviary, where mixology meets magic in a space that redefines luxury through playful experimentation and sensory surprise. Finally, at the McDonald’s Global Kitchen, we explore innovation at scale—how a legacy brand continues to meet the moment by blending global insights with local flavor. Each stop invites us to come to the table differently, challenging what it means to meet consumers where they are and how experiences—no matter the price point—can move people, build loyalty, and spark what's next.